Top 10 search engine results pages for different types of businesses

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As a business owner, you want to make sure your website ranks highly on search engine results pages (SERPs). This is because the higher your website ranks, the more likely it is that users will click on it, visit your site, and potentially become customers. But the competition for high SERP rankings can be fierce, and it can be difficult to know where to start.

One way to improve your chances of ranking highly on SERPs is to understand the different types of results that appear on them. Different types of businesses will often have different types of results appearing on their SERPs, and knowing what these are can help you tailor your search engine optimization (SEO) efforts to better suit your business.

In this article, we’ll take a look at the top 10 types of results that appear on SERPs for different types of businesses:

  1. Local results: If your business has a physical location or serves a specific geographical area, you may see local results on your SERPs. These results often include a map and a list of businesses that are relevant to the user’s search query and are located near the user. Local results are particularly important for businesses in the service industry, such as restaurants, hair salons, and home repair services.

  2. Ads: Many SERPs include ads at the top and bottom of the page, which are marked with a small “Ad” icon. These ads are paid for by businesses and are designed to attract clicks and drive traffic to their websites. Advertisers bid on keywords and pay each time a user clicks on one of their ads.

  3. Images: If a user’s search query includes a term that could be associated with an image, such as the name of a product or a place, the SERP may include a section with relevant images. These images often come from a variety of sources, including websites, social media platforms, and image hosting sites.

  4. Videos: Similar to image results, if a user’s search query includes a term that could be associated with a video, the SERP may include a section with relevant videos. These videos can come from a variety of sources, including YouTube, Vimeo, and other video hosting platforms.

  5. News: If a user’s search query includes a term that is currently in the news, the SERP may include a section with news articles relevant to the query. These articles can come from a variety of sources, including news websites, blogs, and social media platforms.

  6. Shopping: If a user’s search query includes a term that could be associated with a product, the SERP may include a section with products relevant to the query. These products can come from a variety of sources, including e-commerce websites, marketplaces, and individual sellers.

  7. Reviews: If a user’s search query includes a term that could be associated with a product or service, the SERP may include a section with reviews of that product or service. These reviews can come from a variety of sources, including review websites, blogs, and social media platforms.

  8. Social media: If a user’s search query includes a term that could be associated with a social media account or post, the SERP may include a section with relevant social media results. These results can come from a variety of sources, including Facebook, Twitter, and Instagram.

  9. People: If a user’s search query includes a person’s name, the SERP may include a section with information about that person. This information can come from a variety of sources, including social media profiles, professional profiles, and news articles.

  10. Knowledge panel: Some SERPs include a “knowledge panel” on the right-hand side of the page and includes information such as a brief description, links to related websites, and sometimes images or videos. The information in the knowledge panel is often pulled from various sources, including Wikipedia, news articles, and social media profiles.

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